It is noteworthy that up to 25% of new product launches shrink an existing brand franchise. Some of this year’s winners grew the brand and the category by expanding into new consumption occasions or …
( read original story …)
The Taiwan NEWS
It is noteworthy that up to 25% of new product launches shrink an existing brand franchise. Some of this year’s winners grew the brand and the category by expanding into new consumption occasions or …
( read original story …)